Corporate giving is something that is really important to my generation and those coming up after me. It says a lot about the company you work for if they not only encourage their employees to give back also organize company-wide volunteering. This sends a message that your company is being a good neighbor and creates […]
Category: Small Business Strategy
Northern Virginia is known as “Innovation Central” due to its mix of technology, business, universities, research, and green initiatives. Innovation surrounds you … do you know about and use the Cloud? The Cloud is not a new concept but so many business, especially small businesses, are not taking advantage of the full value of the […]
What Aristotle and Joshua Bell can teach us about persuasion I found this on YouTube … by way of Guy Kawasaki, just loved it. Aristotle’s theory of Rhetoric: Logos, Ethos, Pathos are still the foundation of persuasive communication, without all three elements in place, your will miss your mark. This video puts in such a […]
Trying to sell your business’s products online? Search Engine Watch profiled the 10 best shopping engines that will allow your business to expand its reach and get your products to consumers. Here are their picks in best comparison shopping engines, based on traffic, revenue, conversion rate, return on spend, average cost-per-click (CPC), quality of merchant […]
Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture. When choosing colors, ask yourself these questions: Who is your target audience? What are you selling? What are the […]
I came across this today when doing some research for a client – on a wholly different topic mind you, but this just caught my eye and I had to read on. Wal-Mart, either you love them or hate them but you cannot deny that Sam Walton was a marketing genius. I found these […]
Social media sites are exploding with users. As a savvy businessperson, you can focus your efforts and concentrate on creating interactions that will help turn the social media noise into solid relationships. For a business without a lot of time or large marketing budget, social media is a great place for a targeted interaction to […]
A What? CNO … in other words a Chief Networking Officer. I recently blogged on the topic of networking … and then looked to BNI founder and networking virtuoso, Ivan Misner to see what he had to add to the topic. We are of the same thought that adopting the mindset of a CNO will […]