Conveyance Marketing Group | DC-metro Marketing Firm
“Siri, who let the dogs out?” “OK Google, how do I get home?” “Alexa, what is the meaning of life?” There’s no doubt that search engines set the rules when it comes to your website and your content marketing. As a business, you constantly have to keep up with search engine trends as it impacts […]
Maximize User Experience and Search Engine Optimization When you run a website, it’s not about keeping up with the Joneses; it’s about keeping up with Microsoft, Apple, and other high-tech companies. Microsoft and Apple not only stay on the cutting edge of all new trends, but sometimes they create them in house. 2016 is the […]
Search Engine Optimization or SEO is the one of the most powerful internet marketing tools to grow your business. It is the process of improving the position your website as it appears in the “organic” search results returned by search engines (for example, Google, Bing, Yahoo). Sites that appear higher up in the results will […]
Wonder what people were searching for in 2015? Check out some of the results from Google, Bing and Yahoo! Google Google dominated the search engine market with a 65% market share. The top ten global searches for Google were: Lamar Odom Jurassic World American Sniper Caitlyn Jenner Ronda Rousey Paris Agar.io Chris Kyle Fallout 4 […]
Almost 90% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains elusive to many companies. It’s true that it’s difficult to put a number on a “like” or “comment” or this thing we call engagement. And yet, engagement is the name of the game for […]
Keyword research is the backbone of any SEO endeavor when trying to create a page that is search-engine friendly. Using certain types of keywords will help businesses build websites that are not only optimized for high-rankings, but also designed for a user-friendly search experience that will keep customers satisfied and on your website longer. Search […]
I was going to write about why new websites can display very misleading bounce rates, but I realized I had never covered the Bounce Rate concept before, so I’ll stick to the basics today. If you already know the term, consider this post a refresher. A Bounce Rate is a very important metric for website […]
Believe it or not, mobile web design is only about four years old; in those four years, mobile has evolved dramatically and become a critical component of the marketing mix. Mobile is not just for big brands, it is also important for small businesses to create a strategy for how their website functions in the […]