Here’s the skinny on topic generation, titling, and voice When it comes to writing copy for content marketing campaigns, blogs, and website content, some days you enjoy a wonderful flow of ideas but other days you stare at the screen for hours hoping for some kind of inspiration. We’ve all experienced days like these. And […]
Category: Content Marketing
The rise in digital and content marketing has made tight target market identification critical to campaign success. We develop and use Avatars to laster focus marketing campaigns and sales strategies to very specific targets – for our own business and our clients. When you walk into a networking meeting, a sales call, or even out […]
Once Upon a Time … Storytelling through Social Media is highly effective. A recent example of an amazing storytelling scenario is the Starbucks red cup. But, more genius than the red cup is the widely know “campaign” in which baristas intentionally make errors in spelling the name of its customers. We see daily posts displaying botched names written […]
Act Now! Exclusive Offer! Promise! Guarantee! All of these words are used in the selling process to evoke emotion or establish a connection from company to audience.The end goal is for you to buy their widget, their service or at a minimum “buy in” to what they are selling and what that company is about. […]
Link Building Strategies
Links are important. They are the SEO fuel for your website that help increase traffic and ROI for your business. If you are feeling a little lost on how your business can improve its link building strategies, one of my favorite reads, Search Engine Watch outlined 131Â techniques that will get your business’s SEO engine running. […]
Google Penguin and SEO
Google regularly updates and tweaks its algorithms in order to reduce spam and remove weak pages from the first page of its organic search results. Google’s latest update, Penguin, targets Black Hat SEO artists that use aggressive SEO techniques and over-spamming. and reward site owners that focus on strong content and organic link-building. Penguin’s major […]
Most of us learned to share in kindergarten, maybe earlier if we had siblings. Who knew the art of sharing would become even more important when we became adults? We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, you need to be friendly and helpful—and you […]
Expanding your number of “likes” on Facebook requires a content strategy that suits your community and is in sync with your social media roadmap and overall communications strategy. While Facebook is more personal and immediate than other communication mediums—and requires daily attention—it is an ideal way to augment your overall strategy. Here are a few […]