Most of us learned to share in kindergarten, maybe earlier if we had siblings. Who knew the art of sharing would become even more important when we became adults? We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, you need to be friendly and helpful—and you […]
Category: Branding
Networks like Twitter and Facebook bring up many issues for organizations related to confidentiality, privacy policies, reduced productivity and the blur between personal and professional usage. This is why creating Social Media Policies and Guidelines for your organization is so important. Your social media strategy should be a “line item†in your overall marketing strategy. […]
Rebranding is one of the single most important decisions a company can make. It can provide the boost needed to grab a larger market share. There is a lot that goes into a brand makeover; it all starts with a strong strategy. When formulating your strategy remember the song “Make New Friends, But Keep the […]
This is a superb article written by Lee Traupel of Linked Media Group where he explains everything you need to know  to optimise your site for social media marketing. Word of advice, don’t attempt this if you do not have the know-how. Rather make the investment and work with people that have the capability and […]
Today you are you! That’s is truer than true! There is no one alive who is you-er than you! ~ Dr. Seuss Why am I quoting Dr. Seuss? It’s not just because it’s his birthday month, it’s because this rhyme is about brand … maybe not his intended meaning, but that’s what I hear! Branding […]
At this time of the year, I often reflect on the year past – what worked for the business, where are improvements needed, what can we leverage and build upon for the next year? One thing I do every January is revisiting my positioning statement. Positioning statements state how you want the world to see […]
Color and brand go hand-in-hand … when we designed the Conveyance logo and designed and built our website, we put a lot of thought into what we would be saying through color. Our business name is represented in two different tones of blue. Blue depicts productivity; people focused on the task at hand, steadfastness, dependability, […]