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Branding User Experience (UX) Website Design

Using Web Design to Brand Your Small Business

A cohesive website design is crucial to branding The needs of small businesses are no different than those of larger corporations. Small businesses need to establish their brands in the marketplace just as much as the big guys, if not more. When you are talking about choosing between Coca-Cola and Pepsi, that’s one thing. But […]

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Branding

Convey It – Branding

Building Loyalty in an Era of Consumer Choice through Branding If you are a business, non-profit, celebrity, or team, branding should be one of your top priorities.  Branding goes further than just having a good-looking logo that’s memorable to your customers.  Proper branding will increase the value of your business, non-profit, persona, or team and […]

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Branding Building Pipeline Social Media Marketing

Convey It – More on Social Media

Here’s What’s Trending in Social Media As a marketing firm, our clients often ask us for information on trending technologies, tips, and tried-and-true techniques for marketing their business. So, we have set out to find the “Best of Marketing” articles each week on topics we feel you need to know & start putting into practice. […]

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Branding Marketing Strategy

What Does Your Font Convey?

There are millions of fonts out there, and saying the same thing while using a different font can drastically change the tone of the message. How do you choose the best font for the different platforms of marketing that will appeal to your target audience? Font Size Does Matter Depending on whom you are marketing […]

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Branding

Why Brand Matters

Today, all you have to do is turn on the television for a matter of seconds or flip through the pages of any Northern Virginia newspaper or magazine, and you are instantly visually assaulted with a wide variety of quickly recognizable brands. From a simple swoosh to a familiar six-colored peacock, brands have been imprinted […]

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Branding Design Marketing Strategy

Business card Boo Boos

Your business card is your calling card, it should be a tool that will get people to remember you and contact your business. But if your business card is poorly designed, has important contact information in unreadable fonts, or looks unprofessional your card will be useless. Be sure your card works hard for you by […]

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Branding Marketing Strategy Mobile Marketing SEO Website Development

Mobile Site Marketing: Small Screen, Big Impact

Believe it or not, mobile web design is only about four years old; in those four years, mobile has evolved dramatically and become a critical component of the marketing mix. Mobile is not just for big brands, it is also important for small businesses to create a strategy for how their website functions in the […]

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Branding Marketing Tactics Social Media Marketing

Pivot: You-Based Business; Using Twitter in Your Job Search; Facebook Marketplace Ads Getting a Makeover

Conveying this week’s most interesting marketing tactics, trends and techniques … our top three picks: How to Develop a You-Based Business; How to Use Twitter when Searching for a New Job; What’s New about Facebook Marketplace Ads? Creating a You-Based Business Have you ever wanted to go into business for yourself? This article by Steve […]