Marketing Strategy Website Design

Website Design Strategy: Above the Fold

Why Should Above the Fold Matter in Your Website Design Strategy There’s always a lot of back-and-forth between marketing companies in regards to the importance of having items – especially calls-to-action – above the fold when talking website design strategy. While the debate will never cease on the call-to-action front, there’s no denying that what goes […]

Marketing Strategy Technology Marketing

Turning Tech Talk into Business Value – Marketing Tech

Marketing Tech … Does Your Marketing Company Speak Geek? At Conveyance, many of our clients are technology-centric and serve as disruptors within their markets. From start-ups with innovative hardware or software solutions to established consulting companies looking to define a new niche, we’ve seen it all. When many of our clients come to us, they […]

Crowdfunding & VC Prep

Raising Money for Your Business

We can guide you through the fundraising process and supply you with the marketing support that you need to sell your idea. Raising money to get an idea off the ground can be both exhilarating and frustrating. Whether you are a tech startup looking to launch a new app or an entrepreneur seeking to expand your […]

Branding Corporate Pitch Decks

Creating Powerful Pitch Deck

A well-designed, brand-consistent, and logical pitch deck could turn into the best investment you’ll ever make in your business. Presentations are a crucial part of the business development process. Whether you run a company or want to establish one, you can use a pitch deck to sell your services, seek venture capital funding, or ask an […]

Social Media Marketing

Social Media Tips

What Should You Really Be Posting on Social Media: Facebook, Instagram, and Twitter? It may seem silly, but do you have a unique strategy for every social media outlet? Followers on every channel expect different things. Some want more behind-the-scenes details while others may be looking for tips or inspirational quotes. If you’re posting the […]

Small Business Strategy

The Benefits of an SBA Certification

The Different SBA Certification There are several programs offered by the Small Business Administration (SBA) that can be advantageous to your business – if you qualify. The programs center around socially and economically disadvantaged business owners, veterans, and Historically Underutilized Business Zones (aka, HUBZones). If your business can be certified in one of these areas, […]

Marketing Tactics

Testimonials and Your Business

Testimonials are the most important tool in your arsenal to market your business. Testimonials add validity to your business – and to your products or services – by speaking to your audience in an unbiased, empathetic way. If you’ve never considered using them, it’s time to recognize their powerful potential. Why Do Testimonials Work? It’s […]

Content Marketing

How to put Snackable Content on Your Menu

Anything that can sound both meaningful and adorable at the same time is bound to become a buzzword. Enter one of the latest terms to infiltrate marketing circles: snackable content. What Exactly is Snackable Content? Although the phrase hasn’t been around that long, the concept has. Back in the late nineties, I heard the term […]