We get questions about social media, hashtags, email, blogging, and domain names all the time … how long, how often, when, why, which platform is best. We are active SumAll clients and came across this handy infographic (printable too!) that visually demonstrates the ideal length for everything digital. Conveyance Marketing Group is a marketing and […]
Month: March 2016
An educated consumer is a better consumer. Content marketing is a hot term in the marketing world right now. Although it isn’t a new invention, it’s a new way of looking at marketing strategy as a whole. It’s the act of educating your target audience via valuable content: ebooks, infographics, blogs, survey results, video, podcasts. […]
Words are more strategic. Words are more effective. Words persuade. I came across a quote the other day that I haven’t seen in a while. It’s from Benjamin Franklin, one of our Founding Fathers and an indisputably brilliant man. He said, “Give me 26 lead soldiers and I will conquer the world.” The 26 “lead […]
Here’s the skinny on topic generation, titling, and voice When it comes to writing copy for content marketing campaigns, blogs, and website content, some days you enjoy a wonderful flow of ideas but other days you stare at the screen for hours hoping for some kind of inspiration. We’ve all experienced days like these. And […]
Be one-step ahead of your competition when the new domain names catch on Within the past two years, ICANN (the Internet Corporation for Assigned Names and Numbers) has released more than 1,000 Top-Level Domains – TLDs for short. A TLD is simply a little word or set of letters that comes after the “dot” in your […]
Is your brand current? Does your business need a minor or massive makeover? Here are a few questions to help you decide if your brand is in need of a makeover … be honest with yourself. Are you seeing a drop in sales? Are you getting negative feedback about how your website works, looks, or […]
Typography strengthens your brand, creates interest, and highlights your message Content marketing is one of the primary ways of retaining customers, attracting new clients, and generating leads, sales, and profit for a company. While the content itself on a website is incredibly important, another crucial aspect of content marketing is typography. Typography isn’t often given […]
A cohesive website design is crucial to branding The needs of small businesses are no different than those of larger corporations. Small businesses need to establish their brands in the marketplace just as much as the big guys, if not more. When you are talking about choosing between Coca-Cola and Pepsi, that’s one thing. But […]