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Marketing Strategy Mobile Marketing Small Business Strategy

The Only Three Lines that Matter in Email Marketing

Although email marketing is not as sexy or hip as social media is to get your message across to your audience, if this marketing tool is not in your tool box you have eliminated a critical component to overall marketing strategy. With open rates of less than 20 percent for most e-newsletters or announcements, some […]

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Branding Marketing Strategy

What Does Your Font Convey?

There are millions of fonts out there, and saying the same thing while using a different font can drastically change the tone of the message. How do you choose the best font for the different platforms of marketing that will appeal to your target audience? Font Size Does Matter Depending on whom you are marketing […]

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Blogging Client Relations Marketing Strategy Small Business Strategy

Being a Good Neighbor

Corporate giving is something that is really important to my generation and those coming up after me. It says a lot about the company you work for if they not only encourage their employees to give back also organize company-wide volunteering. This sends a message that your company is being a good neighbor and creates […]

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Content Marketing Marketing Strategy

Power Words to Capture your Audience!

Act Now! Exclusive Offer! Promise! Guarantee! All of these words are used in the selling process to evoke emotion or establish a connection from company to audience.The end goal is for you to buy their widget, their service or at a minimum “buy in” to what they are selling and what that company is about. […]