The rise in digital and content marketing has made tight target market identification critical to campaign success. We develop and use Avatars to laster focus marketing campaigns and sales strategies to very specific targets – for our own business and our clients. When you walk into a networking meeting, a sales call, or even out […]
Year: 2015
Convey It – Branding
Building Loyalty in an Era of Consumer Choice through Branding If you are a business, non-profit, celebrity, or team, branding should be one of your top priorities. Branding goes further than just having a good-looking logo that’s memorable to your customers. Proper branding will increase the value of your business, non-profit, persona, or team and […]
Love Your Customers
It’s so simple but such great advice. If you want your customers to love you, you need to love them first. “The reason we love our parents is because they loved us first. Every single company should take this advice.” – GARY VAYNERCHUK Think about the companies you love. You love them not only because they […]
Once Upon a Time … Storytelling through Social Media is highly effective. A recent example of an amazing storytelling scenario is the Starbucks red cup. But, more genius than the red cup is the widely know “campaign” in which baristas intentionally make errors in spelling the name of its customers. We see daily posts displaying botched names written […]
Which Way is Your Way … Bank, Venture, Angel, Crowdfunding? No matter if your a small business, start up, non-profit, charitable cause, or social activist … YOU NEED MONEY! Now the question is how to get it? There are so many ways conventional and non-conventional to raise funds these days, which is why we’ve put […]
The Holiday Season is Upon Us … We know… it feels like we are being a little premature. But the truth is the Holiday season is upon us and as a business owner, or Social Media strategist it’s time to start formulating your marketing and social media plan of attack. If you’re not already on […]
Here’s What’s Trending in Social Media As a marketing firm, our clients often ask us for information on trending technologies, tips, and tried-and-true techniques for marketing their business. So, we have set out to find the “Best of Marketing” articles each week on topics we feel you need to know & start putting into practice. […]
Is your Website Mobile Friendly? Most if not all of us know that Google is launching their new mobile compatible ranking algorithm on April 21st. What does that mean for you? If your website is not mobile responsive, it will lose credibility and ranking on Google until you have updated your site. That may not […]