Categories
Branding

Why Brand Matters

Today, all you have to do is turn on the television for a matter of seconds or flip through the pages of any Northern Virginia newspaper or magazine, and you are instantly visually assaulted with a wide variety of quickly recognizable brands. From a simple swoosh to a familiar six-colored peacock, brands have been imprinted […]

Categories
Social Media Marketing

Seven Steps to LinkedIn Marketing

Many see LinkedIn as a sales prospecting tool, but what is sales prospecting anyway … it’s marketing. Use LinkedIn the way it was designed to work. 1. Be There The first step in the process is to have a presence on LinkedIn. Company pages are fine but LinkedIn groups are the best places to get […]