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Branding Marketing Strategy Mobile Marketing SEO Website Development

Mobile Site Marketing: Small Screen, Big Impact

Believe it or not, mobile web design is only about four years old; in those four years, mobile has evolved dramatically and become a critical component of the marketing mix. Mobile is not just for big brands, it is also important for small businesses to create a strategy for how their website functions in the […]

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SEO Small Business Strategy Social Media Marketing Website Design

Cloud Surfing: A New Way to Think About Risk, Innovation, Scale, and Success

Northern Virginia is known as “Innovation Central” due to its mix of technology, business, universities, research, and green initiatives. Innovation surrounds you … do you know about and use the Cloud? The Cloud is not a new concept but so many business, especially small businesses, are not taking advantage of the full value of the […]

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Social Media Marketing

Happy Birthday Twitter!

Today, March 21, 2013, Twitter turns 7! I’ve been flying with them for more than six years. To celebrate its birthday, Twitter has posted a short video showcasing the Company’s history … from co-founder Jack Dorsey’s first tweet, to its status as one of the world’s largest social networks. In seven years, Twitter has gained […]

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Client Relations Social Media Marketing

Pivot: Consumers Trust Friends for Brand Recommendations; Three Things NOT To Do on LinkedIn; Paper Isn’t Dead: Print Catalogs Trump Social Networks

Conveying this week’s most interesting marketing tactics, trends and techniques & our top three picks: Consumers Trust Friends for Brand Recommendations; What Not to do on Your LinkedIn Profile; & Print Catalogs Trump Social Networks in Both Online and In-store Purchasing. Report: 70% of Consumers Trust Brand Recommendations From Friends A recent Forrester Research report […]

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Branding Marketing Tactics Social Media Marketing

Pivot: You-Based Business; Using Twitter in Your Job Search; Facebook Marketplace Ads Getting a Makeover

Conveying this week’s most interesting marketing tactics, trends and techniques … our top three picks: How to Develop a You-Based Business; How to Use Twitter when Searching for a New Job; What’s New about Facebook Marketplace Ads? Creating a You-Based Business Have you ever wanted to go into business for yourself? This article by Steve […]

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Pay Per Click Advertising SEO Social Media Marketing Website Design

Blueprint to Creating Landing Pages that Boost Conversion

If you are launching a product or service, or spending money on PPC or ad campaigns, don’t waste money and lose potential customers with a lackluster, generic landing page. Getting prospects and customers to take another action after they click on an ad or a link is the main objective. Post-click marketing to turn clicks […]

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Marketing Strategy SEO Small Business Strategy

The Three Means of Persuasion

What Aristotle and Joshua Bell can teach us about persuasion I found this on YouTube … by way of Guy Kawasaki, just loved it. Aristotle’s theory of Rhetoric: Logos, Ethos, Pathos are still the foundation of persuasive communication, without all three elements in place, your will miss your mark. This video puts in such a […]

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Client Relations Marketing Strategy

Marketing Mix … with Some Additional Ps

Remember when the 4 Ps was all you had to know to be a successful marketer: Product, Place, Price and Promotion? Well … the world has gotten a lot smaller and reaching people has gotten a lot easier. This adds some additional Ps to the mix. The new Ps … People, Process and Positioning When […]