Networks like Twitter and Facebook bring up many issues for organizations related to confidentiality, privacy policies, reduced productivity and the blur between personal and professional usage. This is why creating Social Media Policies and Guidelines for your organization is so important. Your social media strategy should be a “line item†in your overall marketing strategy. […]
Month: May 2011
Is customer service dead? The Discover Card commercials with the bearded, Ukranian and very male credit-card customer-service representative named Peggy, certainly speaks to our times. These Discover Card commercials focus on customer service, or more specifically, the lack thereof at some of the financial institutions in the US. But, sadly this is a situation that […]
I am republishing this story written by a fellow marketer, Rebecca Ryan because it is important information for anyone venturing into Social Media and especially Facebook. Cyber scammers, spammers and malicious hackers have devious ways to spread their mal-ware and infect global computer users via mass emails containing the latest news or tweets with dubious […]