Search Engine Watch posted a great piece this week on the results of Pew Internet’s study on Twitter use that highlights valuable demographic information that businesses can use when developing their overall marketing strategy that incorporates Twitter. Some key findings include:

• Twitter attracts younger users
• Twitter usage correlates with use of mobile devices
• Urban/Suburban residents use Twitter at higher percentages than those who live in rural areas.

This is useful information for any business when building a comprehensive social-media strategy that includes a Twitter-based outreach. For the full article including findings, check out: Twitter User Insights for Marketers via Search Engine Watch.