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Marketing Strategy Mobile Marketing Small Business Strategy

The Only Three Lines that Matter in Email Marketing

Although email marketing is not as sexy or hip as social media is to get your message across to your audience, if this marketing tool is not in your tool box you have eliminated a critical component to overall marketing strategy. With open rates of less than 20 percent for most e-newsletters or announcements, some […]

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Building Pipeline Marketing Strategy

What’s Wrong with My Emails

You’ve just done an analysis of your latest e-mail campaign and discovered that your conversion rate has plummeted yet again. It leaves all marketers asking the same question. You’ve written the perfect sales letter and everything seems to be right with the message, but you still can’t get a decent response rate. It is not […]