Calexar is a new company and our new client. We love getting in on the ground floor and helping to build the brand strategy for small businesses. So far we have helped to defined the overall brand – look/feel, voice, and value proposition; we designed the logo; we are currently designing and developing the website and have created a set of sales tools to enable this great firm to get out and sell. We love the simplicity yet bold color pallet that was approved. This first sales slick will certainly help them to close business quickly.