Remember when MTV first aired? Well some of us will remember this. Some reading this may not have been born yet. The first video shown was Video Killed the Radio Star by the Buggles.

Fast forward to 2015. MTV no longer shows videos and content marketing is changing to show me to don’t tell me. So is video killing content driven marketing?

We concentrate on telling our clients’ story as marketers so they can connect to their audience and customers. But what is more effective? Reading it or hearing it from the horse’s mouth?

In this technology savvy, fast paced, instant gratification world we live in, attracting your potential customer base needs to be short, sometimes sweet and unforgettable. Video is the best way to convey a story and message in under 60 seconds. In 2015 this will be the best way to segment your marketing and track the analytics behind it to ensure you are reaching and engaging the different customer groups that will translate into sales.

Data and Video

If you are not tracking and analyzing your data as a marketer, you might as well stick your head in the sand. Knowing who your customers are, how they are finding you, when they are engaging and how to convert that information into leads and closed business is why data- driven marketing is now a standard component of marketing strategy and not the exception.

As marketers start using video more in 2015, the analytics behind it will track more than just views.  You will be able to see who is watching, when they are engaged and when they drop off. Video analytics will show you who your customer groups are and how you can create targeted marketing and translate that into real time sales.

Hit Play and Watch

Hitting play will be your call to action technique for the New Year. Did you know that according to Invodo that 70% of marketing professionals say that video is the medium that converts potential customers to clients and sales?

Yet only less than 10% are using video and video analytics to develop lead generation. Are you in that 10%?

Video will be used in your email marketing, replace content on some pages of your website, link social media to both and used for SEO in order to increase brand awareness in your marketplace.

You Tube or You Don’t

You Tube IS the main media holding spot for all things video. If You Tube is the Queen, then Vine is the Jester running in and out of the palace in less than six and a half seconds.

You Tube is a great way to increase your reach and expand your audience but other than showing you how many people viewed your video, there isn’t any other data collecting and tracking.

If the point of storytelling via video is to track what is working or not, than this is not the platform for all of your video marketing.

Lead your customers to the platforms you control and can see the data behind and still use you Tube to fill in your pipeline with a new audience.

2015 is all about show me the money and not tell me about it. You know the old saying; the shoe cobber’s kids have no shoes? Yep. I guess it time I start video blogging huh?