Just because Facebook landing pages no longer exist, it doesn’t mean fan-gating is a thing of the past. Fan-gating is still an extremely effective tool that can be used to increase Fan Page Likes.

If you are new to the term, let me explain… A fan-gate allows you to display different contents to fans and non-fans. When a fan lands on your page, they see your “exclusive” content but for those who are not yet fans, they’ll see a tab asking them to like the page in order to see what’s behind “the gate.”

Here’s how we encourage our clients to use fan-gateing in their small business

Fan-only Offers and Deals

Fan-gating access to printable coupons or special promotions upon Liking a Page are very effective methods for attracting new customers and boosting engagement with non-fans. Non-fans who want to claim your offer must first “Like” your page.

You can also link your Facebook advertising, eNewsletters, and other sociail media assets to your fan-gated promotions.

Contests

Hosting a contest on your Facebook page through a custom built application is one of the best ways to engage current fans and push new visitors to Like your page before they can participate in a contest.

If you add a Refer a Friend, Share, or Voting component to your rules, this will surely encourage your fans to share your contest with their Facebook friends who have yet to Like your Page.

Share-worthy Content

Content is still king in the digital world! eBooks, white papers, infographics, industry-specific case-studies and reports, or informative videos are a great way to share meaningful content and boost your fan-base. Only fans get access to this extremely valuable content!

Fan-gating is a useful marketing strategy for service-oriented and retail businesses alike to broadcast offers, promotions, and information, and incentivize non-fans to “Like” their business Fan Page.

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