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Social Media Marketing

Social Media Tips for New Grads

This week we’ve watched as a fresh crop of new grads prepare for the realities of job-hunting in the age of social media. The job-hunting landscape is a lot different from when I graduated college 20 years ago. Recruiters and employers today are using social networks to screen job candidates. There are plenty of stories […]

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Marketing Tactics Social Media Marketing

Five Ways to Use Facebook Timeline for Business

>The Social Media Examiner has distilled five ways businesses have hit the ground running on Facebook Timeline. You can use these examples to help make your Facebook Timeline richer for storytelling and more actionable for sales. Here are five tips based on the success stories of these heavy-hitters and Timeline movers-and-shakers: Note your interesting milestones. […]

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Marketing Tactics Social Media Marketing

Get “On-Board” … Pinterest is the #3 Social Media Site

I have been using “Pinterest” since I was 13 years old … inside the door of my middle school locker. I had photos of my BFFs (though that acronym was not yet invented), the gang of Breakfast Club, a John Havlicek trading card (now you know how old I am), a Rolling Stones ad, and […]

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Branding Social Media Marketing

Getting Your Facebook Brand Page Ready for “Timeline”

If you are a Facebook brand page administrator, you are probably well aware that Facebook will be switching all business pages to the new Timeline feature on March 30th- whether you like it or not. The new brand pages are a complete overhaul from the previous versions, and like all Facebook redesigns, there are pros, […]

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Mobile Marketing Social Media Marketing

“Put your Money Where Your Eyes Is”

Yes, I know my headline has a grammatical error … but when it comes to digital media tactics, rather than putting your money where your mouth is, you want to to go where the eyes are. According to the ANA’s (Association of National Advertisers) 2012 Digital and Social Media Survey, use of social media (i.e. […]

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Branding Marketing Metrics SEO Social Media Marketing

A Lesson in SEO

This past week we’ve gotten a crash course on vital SEO-lingo, learned the power of online video viral marketing, and rode Facebook’s IPO hype-wave as it came crashing back down. SEO 101 A lot of businesses know they should be optimizing their websites as part of their comprehensive marketing strategy; however, some might not be […]

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Marketing Strategy SEO Social Media Marketing

The Necessity of Social Media

What is Social Media? Social media is constantly evolving from one form of communication to the next. When lumped together, social media becomes a space where people can interact with one another through a seemingly endless amount of mediums and social media sites. Those interactions involve photos, videos, stories, music and more. Now companies, big […]

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Branding Marketing Strategy Social Media Marketing

Twitter Insights for Business Marketing

Search Engine Watch posted a great piece this week on the results of Pew Internet’s study on Twitter use that highlights valuable demographic information that businesses can use when developing their overall marketing strategy that incorporates Twitter. Some key findings include: Twitter attracts younger users Twitter usage correlates with use of mobile devices Urban/Suburban residents use Twitter […]