Instagram is a critically important in branding your business If you’re reading this post, you’ve already realized one fundamental fact: Instagram is a critically important social network. As one of the most effective brand-building tools available today, this photo-sharing app is increasingly important for every kind of business. Instagram is now a hub where regular […]
Category: Social Media Marketing
We get questions about social media, hashtags, email, blogging, and domain names all the time … how long, how often, when, why, which platform is best. We are active SumAll clients and came across this handy infographic (printable too!) that visually demonstrates the ideal length for everything digital. Conveyance Marketing Group is a marketing and […]
Once Upon a Time … Storytelling through Social Media is highly effective. A recent example of an amazing storytelling scenario is the Starbucks red cup. But, more genius than the red cup is the widely know “campaign” in which baristas intentionally make errors in spelling the name of its customers. We see daily posts displaying botched names written […]
The Holiday Season is Upon Us … We know… it feels like we are being a little premature. But the truth is the Holiday season is upon us and as a business owner, or Social Media strategist it’s time to start formulating your marketing and social media plan of attack. If you’re not already on […]
Here’s What’s Trending in Social Media As a marketing firm, our clients often ask us for information on trending technologies, tips, and tried-and-true techniques for marketing their business. So, we have set out to find the “Best of Marketing” articles each week on topics we feel you need to know & start putting into practice. […]
Many see LinkedIn as a sales prospecting tool, but what is sales prospecting anyway … it’s marketing. Use LinkedIn the way it was designed to work. 1. Be There The first step in the process is to have a presence on LinkedIn. Company pages are fine but LinkedIn groups are the best places to get […]
Almost 90% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains elusive to many companies. It’s true that it’s difficult to put a number on a “like” or “comment” or this thing we call engagement. And yet, engagement is the name of the game for […]
I have seen this blog by Michelle Eichhorn of Apologia Educational Ministries, reposted several times this week. So between me thinking the information here is really worthwhile to share and all of my marketing peers thinking it is worthy to share … here it is! Back in 2007, Ford ran a banner ad that was […]