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Social Media Marketing

Social Media Tips

What Should You Really Be Posting on Social Media: Facebook, Instagram, and Twitter? It may seem silly, but do you have a unique strategy for every social media outlet? Followers on every channel expect different things. Some want more behind-the-scenes details while others may be looking for tips or inspirational quotes. If you’re posting the […]

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Social Media Marketing

2017 Instagram Marketing Trends You Need to Know

Instagram is capturing and sharing the world’s moments … are you onboard? When Mark Zuckerberg purchased Instagram in 2012, many people thought he was crazy. Now as we approach the five-year anniversary of that acquisition in April, Zuckerberg must be pretty amused. When he bought the fledgling company, it boasted approximately 30 million users. As […]

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Event Promotion Marketing Strategy Social Media Marketing Website Design

Event Promotion and Strategy Part 2: Customer Appreciation Events

Why hold a Customer Appreciation Event? Customer Appreciation Events are a fantastic way to retain business, impress new clients, and thank loyal customers. Just like other marketing events, a successful appreciation party requires smart planning and agile coordination. Your event should be a celebration of your business and its clientele. It’s not a time to […]

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Marketing Strategy Social Media Marketing Website Design

Instagram for Business: What You Need to Know

New changes are going to make Instagram an even bigger social media player There’s no doubt that Instagram is putting its own stamp on social media marketing for businesses. They have more than 200,000 active advertisers and tout that half of their users follow at least one business user. With those statistics in hand, Instagram […]

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Social Media Marketing

Reputation Management and Social Media

The right social media strategy manages your online reputation. I recently came across a quote from Steve Dorfman, Founder of Driven to Excel, a company that helps businesses improve their customer experience. It said, “You can either affect your online reputation or be at the affect of it.” It brought up a great point: When […]

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Social Media Marketing Website Design

Maximize your Twitter Marketing

Quality content, thoughtful wording, and smart engagement will bring you success “Hashtags” have become part of our vernacular. Second only to Facebook, Twitter has changed the face of social media with just 140 characters. You can tweet, retweet, and comment on a variety of topics – ranging from a coworker’s commuting rant to a selfie […]

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Branding Social Media Marketing Website Design

The 7 Habits of Effective Social Media Marketing

We’ve all heard of The 7 Habits of Highly Effective People by Stephen Covey. You can find 7 Habits of Happy Kids, 7 Habits of Successful Entrepreneurs, and 7 Habits of Successful Pirates if you do a simple Google search. In honor of Covey’s simple, yet effective managerial wisdom, we’ve come up with our own time-saving […]

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Branding Marketing Strategy Social Media Marketing

10 Tips to Create the Perfect LinkedIn Profile

The best way to network and connect with other businesses is through LinkedIn. With more than 100 million users in the US, LinkedIn boasts that approximately 75 percent of its user base is employed by large companies – those having more than 1,000 employees. LinkedIn also finds itself with more members in the 30-64 age range than its social media […]