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Mobile Marketing Website Design

Are You Ready for the Google Update?

Is your Website Mobile Friendly? Most if not all of us know that Google is launching their new mobile compatible ranking algorithm on April 21st. What does that mean for you? If your website is not mobile responsive, it will lose credibility and ranking on Google until you have updated your site. That may not […]

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Marketing Strategy Mobile Marketing Small Business Strategy

The Only Three Lines that Matter in Email Marketing

Although email marketing is not as sexy or hip as social media is to get your message across to your audience, if this marketing tool is not in your tool box you have eliminated a critical component to overall marketing strategy. With open rates of less than 20 percent for most e-newsletters or announcements, some […]

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Branding Marketing Strategy Mobile Marketing SEO Website Development

Mobile Site Marketing: Small Screen, Big Impact

Believe it or not, mobile web design is only about four years old; in those four years, mobile has evolved dramatically and become a critical component of the marketing mix. Mobile is not just for big brands, it is also important for small businesses to create a strategy for how their website functions in the […]

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Marketing Strategy Mobile Marketing Small Business Strategy

It’s Cyber Monday … Let’s Talk Shopping Engines

Trying to sell your business’s products online? Search Engine Watch profiled the 10 best shopping engines that will allow your business to expand its reach and get your products to consumers. Here are their picks in best comparison shopping engines, based on traffic, revenue, conversion rate, return on spend, average cost-per-click (CPC), quality of merchant […]

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Mobile Marketing Social Media Marketing

Facebook Sponsored Stories: New Ads, New Benefits

Yesterday I met with an old friend who owns his own small business. His target is primarily high school and college students and for years he has done his best to stay up on the latest trends and social media sites to get in front of his market. He is a heavy, heavy Facebook advertiser. […]

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Mobile Marketing Social Media Marketing

New Premium Facebook Ads Available

In what was probably the most overhyped IPO of all time, Facebook stock continues totumble after opening up to big numbers. Many shareholders and analysts point to problems in Facebook’s advertising department, which is also the main revenue stream of the company raking in $3.15 billion in 2011 (Mashable). Facebook has now offered small and […]

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Mobile Marketing Social Media Marketing

Is Your Company Mobile Ready?

New Social Media Marketing Opportunities in Mobile Earlier this week at WWDC (World Wide Developer Conference), Apple announced the latest version of its iPhone, iPad, and iPod operating system, iOS 6. With Apple constantly rolling out new features and updates, the newest releases of its iOS platforms typically bring major overhauls and game-changing innovation, and […]

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Mobile Marketing Social Media Marketing

“Put your Money Where Your Eyes Is”

Yes, I know my headline has a grammatical error … but when it comes to digital media tactics, rather than putting your money where your mouth is, you want to to go where the eyes are. According to the ANA’s (Association of National Advertisers) 2012 Digital and Social Media Survey, use of social media (i.e. […]