Conveyance Marketing Group | DC-metro Marketing Firm
The User Experience (UX) Needs to Continually Evolve There’s no doubt that snackable content is the way of the future. According to a study by Microsoft in 2015, people now have an attention span of eight seconds – down from 12 seconds in 2000. Who knows how short attention spans will be five years from […]
Anything that can sound both meaningful and adorable at the same time is bound to become a buzzword. Enter one of the latest terms to infiltrate marketing circles: snackable content. What Exactly is Snackable Content? Although the phrase hasn’t been around that long, the concept has. Back in the late nineties, I heard the term […]
We’ll let you in on how Blogging, SEO and Content Marketing work together. In our line of work, we see a lot of confusion when it comes to blogging, content marketing, and Search Engine Optimization (SEO). Writing a blog or placing the popular term “content marketing” on a proposal, sales collateral or website does not mean […]
Responding to SEO Analytics In our past two blogs, we have discussed how content and audience can help you get over the dreaded SEO Plateau. The third – and final thing you need – to push past the stagnation is analytics. Google Analytics, Yahoo Web Analytics, Compete, Crazy Egg, and other services offer a wide array […]
Augmenting your Audience In our last blog, we talked about how content is key to getting over the dreaded SEO Plateau. By personalizing it and distributing it in different ways, you will be able to reach a broader audience. It’s imperative to grow your audience continuously when it comes to beating that Plateau, which is […]
Content is still king when it comes to beating the SEO plateau You’ve worked hard to get your website ranked well with your most relevant keywords, and you’ve started to see traffic from organic search results. All your hard work to increase your search engine optimization (SEO) has finally paid off. Then, abruptly, the organic […]
An educated consumer is a better consumer. Content marketing is a hot term in the marketing world right now. Although it isn’t a new invention, it’s a new way of looking at marketing strategy as a whole. It’s the act of educating your target audience via valuable content: ebooks, infographics, blogs, survey results, video, podcasts. […]
Words are more strategic. Words are more effective. Words persuade. I came across a quote the other day that I haven’t seen in a while. It’s from Benjamin Franklin, one of our Founding Fathers and an indisputably brilliant man. He said, “Give me 26 lead soldiers and I will conquer the world.” The 26 “lead […]