The rise in digital and content marketing has made tight target market identification critical to campaign success. We develop and use Avatars to laster focus marketing campaigns and sales strategies to very specific targets – for our own business and our clients. When you walk into a networking meeting, a sales call, or even out […]
Category: Building Pipeline
Here’s What’s Trending in Social Media As a marketing firm, our clients often ask us for information on trending technologies, tips, and tried-and-true techniques for marketing their business. So, we have set out to find the “Best of Marketing” articles each week on topics we feel you need to know & start putting into practice. […]
You’ve just done an analysis of your latest e-mail campaign and discovered that your conversion rate has plummeted yet again. It leaves all marketers asking the same question. You’ve written the perfect sales letter and everything seems to be right with the message, but you still can’t get a decent response rate. It is not […]