Categories
Blogging Branding Client Relations Social Media Marketing

Facebook Moms

While Pinterest might be the new kid on the block in terms of marketing potential, it’s still no match for the power of a “Facebook Mom.” Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst Media. Fifty eight percent of moms follow or like brands on […]

Categories
Branding SEO Website Design Website Development

Is a Custom Designed WordPress Website for You?

WordPress is a powerful blogging platform as well as a widely-used content management system (CMS). Chances are that a majority of your favorite news websites use WordPress to provide their readers with rich content. Content publishers such as People, eBay, Mashable, and even CNN use WordPress. But as a small or medium size business, you […]

Categories
Branding Social Media Marketing

Social Media at the Olympics

With the 2012 Olympics set to officially kick-off on Friday, July 27th, fans will be able to get in on the action by following all of their favorite athletes and events online by using social media to stay up-to-date. If you find after checking your team’s Facebook fan page that they only brought home the […]

Categories
Branding Social Media Marketing

Getting Your Facebook Brand Page Ready for “Timeline”

If you are a Facebook brand page administrator, you are probably well aware that Facebook will be switching all business pages to the new Timeline feature on March 30th- whether you like it or not. The new brand pages are a complete overhaul from the previous versions, and like all Facebook redesigns, there are pros, […]

Categories
Branding Marketing Metrics SEO Social Media Marketing

A Lesson in SEO

This past week we’ve gotten a crash course on vital SEO-lingo, learned the power of online video viral marketing, and rode Facebook’s IPO hype-wave as it came crashing back down. SEO 101 A lot of businesses know they should be optimizing their websites as part of their comprehensive marketing strategy; however, some might not be […]

Categories
Branding Marketing Strategy

Crowdsourcing for Community Engagement

The site Popularise.com is bringing the concept of crowdsourcing to the world of real-estate. Created by brothers Ben and Dan Miller, whose father Herbert S. Miller developed several well-known DC area properties including Gallery Place, Georgetown Park and Washington Harbour, the site lets users vote on what type of tenant an empty retail space should […]

Categories
Branding Marketing Strategy Social Media Marketing

Twitter Insights for Business Marketing

Search Engine Watch posted a great piece this week on the results of Pew Internet’s study on Twitter use that highlights valuable demographic information that businesses can use when developing their overall marketing strategy that incorporates Twitter. Some key findings include: Twitter attracts younger users Twitter usage correlates with use of mobile devices Urban/Suburban residents use Twitter […]

Categories
Branding Social Media Marketing

The Keys to Social Media Success

The key to success with social media is to outline a strategy that considers the amount of time you can realistically dedicate each day to your online marketing efforts. Plan Ahead Map out a weekly schedule that outlines the specific days and times you will spend on social media. Figure out what’s realistic and what […]