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Marketing Strategy Millennials

Who’s Your Target Market, Part 3 of 4: Marketing to Millennials

Marketing to Millennials We’ve been working on a four-part series about target markets recently. Knowing how your consumer thinks, feels, and behaves is crucial when you are developing a marketing strategy. You can’t just assume that everyone will want to purchase your product or service. The more you can tailor your message, in this case marketing […]

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Gen X Marketing Strategy

Who’s Your Target Market, Part 2 of 4: Marketing to Gen X

Marketing to Gen X In our last post, we talked about the generation with the most buying power in today’s marketplace, the Baby Boomers. It begins by talking about why defining and analyzing your target market is so important when it comes to developing a messaging platform and strategy. The more you know about your […]

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Baby Boomers Marketing Strategy

Who’s Your Target Market, Part 1 of 4: Marketing to Baby Boomers

Marketing to Baby Boomers In today’s highly competitive marketplace, it is essential to know your target audience. If you assume that everyone is a potential customer, you may as well flush your marketing dollars down the drain. You need to know the age, gender, economic profile, lifestyle, technological sophistication, and consumer behavior of your potential […]