Conveyance Marketing Group | DC-metro Marketing Firm
Instagram is capturing and sharing the world’s moments … are you onboard? When Mark Zuckerberg purchased Instagram in 2012, many people thought he was crazy. Now as we approach the five-year anniversary of that acquisition in April, Zuckerberg must be pretty amused. When he bought the fledgling company, it boasted approximately 30 million users. As […]
Is your competition beating you? While it’s crucial to keep moving forward in business, searching for the next “big thing,” it’s also important to look back at what your competition is doing; this is basic marketing strategy. Too many companies fail to utilize the free intelligence from their competitors. What is working for them? What isn’t? You […]
We’ll let you in on how Blogging, SEO and Content Marketing work together. In our line of work, we see a lot of confusion when it comes to blogging, content marketing, and Search Engine Optimization (SEO). Writing a blog or placing the popular term “content marketing” on a proposal, sales collateral or website does not mean […]
“Success is where preparation and opportunity meet.” – Bobby Unser As 2017 approaches, it’s time to review your marketing plan and look ahead at new strategies for the New Year. Marketing is more challenging today than ever; audiences are not only easily distracted, but they are unpredictable – with information, technology, and devices at their […]
Dear Entrepreneur, Plan to Spend More Than You Think Ninety percent of startups fail. It’s a fact. And the cold, hard truth is that they all usually fail because of the very same reason: lack of capital. When you are starting a business, it’s crucial to overestimate expenses. You need to have enough cash to […]
Entrepreneurism is thriving globally. I am teaching a class on entrepreneurism as part of the Loudoun County Chamber of Commerce’s Young Entrepreneur Academy (YEA) initiative. Our classroom is full of bright and curious students ranging in age from 13-18. It is a diverse crowd but they are all budding entrepreneurs with big ideas. Each week […]
Consult an SEO expert before doing anything drastic to your website. Website changes can drastically alter your search engine optimization (SEO). When your site is altered significantly, search engines can get confused because each development platform or content management system (CMS) uses slightly different source code (or nomenclature). When you adjust how pages are named, you […]
We live in an age where technology is obsolete as soon as it lands on a store’s shelf. It isn’t just limited to cell phones and computers; your website is has a limited life. Marketers are constantly looking for ways to give their clients an edge in the digital world. If your website is three […]