Conveyance Marketing Group | DC-metro Marketing Firm
The curtain is about to fall on 2014. Most people are looking back to see what was successful, what wasn’t and how to change that for the New Year. As you start making your list of resolutions for 2015, ask yourself this; are these the same resolutions I made last year? If your answer is […]
Remember when MTV first aired? Well some of us will remember this. Some reading this may not have been born yet. The first video shown was Video Killed the Radio Star by the Buggles. Fast forward to 2015. MTV no longer shows videos and content marketing is changing to show me to don’t tell me. […]
Today, all you have to do is turn on the television for a matter of seconds or flip through the pages of any Northern Virginia newspaper or magazine, and you are instantly visually assaulted with a wide variety of quickly recognizable brands. From a simple swoosh to a familiar six-colored peacock, brands have been imprinted […]
Many see LinkedIn as a sales prospecting tool, but what is sales prospecting anyway … it’s marketing. Use LinkedIn the way it was designed to work. 1. Be There The first step in the process is to have a presence on LinkedIn. Company pages are fine but LinkedIn groups are the best places to get […]
Almost 90% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains elusive to many companies. It’s true that it’s difficult to put a number on a “like” or “comment” or this thing we call engagement. And yet, engagement is the name of the game for […]
I have seen this blog by Michelle Eichhorn of Apologia Educational Ministries, reposted several times this week. So between me thinking the information here is really worthwhile to share and all of my marketing peers thinking it is worthy to share … here it is! Back in 2007, Ford ran a banner ad that was […]
Social media tools such as Facebook, YouTube, Twitter and LinkedIn are used to promote business and build brand. Many also rely on online tools such as Yelp and Angies List for third party endorsements. These leave us EXPOSED! Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers or mischievous […]
Keyword research is the backbone of any SEO endeavor when trying to create a page that is search-engine friendly. Using certain types of keywords will help businesses build websites that are not only optimized for high-rankings, but also designed for a user-friendly search experience that will keep customers satisfied and on your website longer. Search […]