Categories
Branding Social Media Marketing

Social Media at the Olympics

With the 2012 Olympics set to officially kick-off on Friday, July 27th, fans will be able to get in on the action by following all of their favorite athletes and events online by using social media to stay up-to-date. If you find after checking your team’s Facebook fan page that they only brought home the […]

Categories
Mobile Marketing Social Media Marketing

New Premium Facebook Ads Available

In what was probably the most overhyped IPO of all time, Facebook stock continues totumble after opening up to big numbers. Many shareholders and analysts point to problems in Facebook’s advertising department, which is also the main revenue stream of the company raking in $3.15 billion in 2011 (Mashable). Facebook has now offered small and […]

Categories
SEO Social Media Marketing

Google Places Pages Are Now +Local Pages

Google’s been busy this year. After the Penguin algorithm update in April, at the end of May Google began transitioning existing Google Places listings to new Google+ pages. Places has been effectively abandoned in favor of the more interactive and socially-based Google+ format, a move that caught many business owners off-guard. We’re approaching six weeks […]

Categories
Mobile Marketing Social Media Marketing

Is Your Company Mobile Ready?

New Social Media Marketing Opportunities in Mobile Earlier this week at WWDC (World Wide Developer Conference), Apple announced the latest version of its iPhone, iPad, and iPod operating system, iOS 6. With Apple constantly rolling out new features and updates, the newest releases of its iOS platforms typically bring major overhauls and game-changing innovation, and […]

Categories
Content Marketing SEO

Google Penguin and SEO

Google regularly updates and tweaks its algorithms in order to reduce spam and remove weak pages from the first page of its organic search results. Google’s latest update, Penguin, targets Black Hat SEO artists that use aggressive SEO techniques and over-spamming. and reward site owners that focus on strong content and organic link-building. Penguin’s major […]

Categories
Social Media Marketing

Social Media Tips for New Grads

This week we’ve watched as a fresh crop of new grads prepare for the realities of job-hunting in the age of social media. The job-hunting landscape is a lot different from when I graduated college 20 years ago. Recruiters and employers today are using social networks to screen job candidates. There are plenty of stories […]

Categories
Marketing Tactics Social Media Marketing

Five Ways to Use Facebook Timeline for Business

>The Social Media Examiner has distilled five ways businesses have hit the ground running on Facebook Timeline. You can use these examples to help make your Facebook Timeline richer for storytelling and more actionable for sales. Here are five tips based on the success stories of these heavy-hitters and Timeline movers-and-shakers: Note your interesting milestones. […]

Categories
Marketing Tactics Social Media Marketing

Get “On-Board” … Pinterest is the #3 Social Media Site

I have been using “Pinterest” since I was 13 years old … inside the door of my middle school locker. I had photos of my BFFs (though that acronym was not yet invented), the gang of Breakfast Club, a John Havlicek trading card (now you know how old I am), a Rolling Stones ad, and […]