Youâ€™ve just done an analysis of your latest e-mail campaign and discovered that your conversion rate has plummeted yet again. It leaves all marketers asking the same question. Youâ€™ve written the perfect sales letter and everything seems to be right with the message, but you still canâ€™t get a decent response rate.
It is not surprising when you think about it though, how many e-mails do you read every day? If youâ€™re anything like 98% of the population you will delete almost every e-mail without reading any more than the first few lines.
The poor response rate from e-mail advertising campaigns has led many direct copywriters back to snail mail. Of course, thatâ€™s no real sure-fire method either. Think of all the junk mail you get at home now, it would be fairly safe bet that most, if not all of it, ends up in the garbage.
So, if youâ€™re looking for the most modern up-to-date alternative marketing campaign, imagine how youâ€™ll feel when you orchestrate a successful strategy that can instantly target over 40 million people instantly.â€¨ SMS marketing offers you this and a heck of a lot more. On average, text messages are read within a few minutes so you can create an instant impact.
The very fact that youâ€™re reading this means that you are looking for alternative and letâ€™s face it, sooner or later youâ€™re going to take advantage of the benefits that SMS broadcasting can bring to your business today.â€¨ Just take a look at what you can do:
- Generate subscriptions
- Send call to action messages
- Send special offers with Mobile coupons
- Use touch screen technology to interact with your customers
And thatâ€™s just for starters …Â One of the reasons SMS marketing works so well is that there was hardly anything in greater demand than easy, understandable, information about really important things. Time-poor consumers these days want to get the important information fast. If you can give them the lowdown on any subject quickly and directly, if theyâ€™re ready to buy theyâ€™ll do it right there and then.
Itâ€™s like an information version of fast food, except that the most modern technology allows you to personalize your campaign with tokens such as first name, last name or city. The pulling power this generates a leisure to become a mobile marketer in minutes.
One of the best things about mounting a mobile marketing campaign is that you donâ€™t have to spend an arm and a leg. Most companies will allow you a free trial, or you can design a test campaign that sends messages to as little as 1000 mobile devices for a very reasonable price. You can dip your toe in the water and test results before you commit yourself to full campaign.
If you find a marketing campaign that meets your needs itâ€™s easy to expand and extend it as far as you want, and you can even build up a valuable database for future use.
Source: Ben Richards, Contributing Editor, Yahoo.com